Exhibitors who frequent trade shows know how time-consuming and inconvenient it is to input contact information into CRM software by hand. Alternatively, asking visitors to drop their business cards simply means postponing the work for later. A mobile app for lead retrieval or badge scanning can deal with these, as well as quite a few otherContinue reading “5 Reasons why your next exhibition booth needs a lead retrieval app”
Tag Archives: Marketing
Marketing Hacks to Make your Prospect Consider Your Event!
In our previous post, we discussed how event marketers can attract attention of prospects and lead them to the first stage of the funnel. In this, we will talk about various marketing strategies to lead them further through the funnel. Stage 2 – Consideration This is when you have successfully engaged your prospects, and theyContinue reading “Marketing Hacks to Make your Prospect Consider Your Event!”
Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!
Converting a prospect to an attendee requires a number of carefully planned strategies, depending on the stage of the marketing funnel the prospect is in. While it is convenient, and even more budget-friendly to utilise a uniform marketing strategy throughout the funnel, this does not yield the best results, and can result in less andContinue reading “Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!”
3 Simple “What’s” to Get Your Event Marketing Budget Right!
Managing event marketing budgets can be difficult, if only because of the number of variables at play. Getting the figures right is time-consuming, but can be made easier by addressing said variables through a set of simple questions. Here they are. What’s the Occasion? – Client-faced events cost more. No surprises there. However, not allContinue reading “3 Simple “What’s” to Get Your Event Marketing Budget Right!”