How AI Improves Your Attendee Experience

Even if you are not part of the tech industry, it is likely that you already know some of the incredible things Artificial Intelligence can do! In 2018, we really don’t need to go too far to see AI in action. You only need to check out an assistant like Siri or Cortana to realizeContinue reading “How AI Improves Your Attendee Experience”

event2mobile at Click Asia Summit 2016

Click Asia Summit (CAS), India’s only curated Digital Transformation and Marketing Conference is back on 21st and 22nd April. event2mobile continues to be the chosen mobile app for the event, providing cutting edge features with an intuitive interface. The app facilitates attendees engagement, provides real time updates as well as speaker bios and other eventContinue reading “event2mobile at Click Asia Summit 2016”

How your event app can help make your next event better!

There are different aspects that will help in ensuring that an event app is the answer to all your worries for your upcoming event. This is especially true when it comes to getting all the right data of different kinds in one place which is the key to judge attendee behavior, engagement, the popularity andContinue reading “How your event app can help make your next event better!”

5 Critical Strategies to Promote your Event App, Way Before Your Event!

Promoting an event app early has a number of benefits, not the least of which are better audience engagement before, during and after the event, as well as better visibility for sponsors and exhibitors. Here are some tips on how event organisers can properly promote the app at the critical pre-event stage and lead toContinue reading “5 Critical Strategies to Promote your Event App, Way Before Your Event!”

E2M at Learning Technologies Conference

The first week of February had the event2mobile team flying to Olympia, London. We attended Learning Technologies – Europe’s leading L&D exhibition and conference. With more than 150 free L&D seminars, 250 exhibitors, and 7K+ visitors, it provided a common interactive ground for all those from the learning and development sector. event2mobile too played aContinue reading “E2M at Learning Technologies Conference”

5 Reasons why your next exhibition booth needs a lead retrieval app

Exhibitors who frequent trade shows know how time-consuming and inconvenient it is to input contact information into CRM software by hand. Alternatively, asking visitors to drop their business cards simply means postponing the work for later. A mobile app for lead retrieval or badge scanning can deal with these, as well as quite a few otherContinue reading “5 Reasons why your next exhibition booth needs a lead retrieval app”

How to Use Curated and Fan Content to Market your Event!

Why curate content for marketing your event when you can produce great content of your own? Here are 3 key reasons why curated and fan content is crucial. Builds authority – By curating and presenting high quality content, event marketers can build up a level of trust among their audience, especially with regard to theContinue reading “How to Use Curated and Fan Content to Market your Event!”

Your LinkedIn Event Marketing Guide!

Given that one in every three professional on earth is on LinkedIn, the platform is great for promoting B2B events. While paid media is slightly more expensive than marketing via some other social platforms like Facebook and Twitter, with 25 million LinkedIn profiles viewed every day, the reach is well worth it in terms ofContinue reading “Your LinkedIn Event Marketing Guide!”

Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!

Converting a prospect to an attendee requires a number of carefully planned strategies, depending on the stage of the marketing funnel the prospect is in. While it is convenient, and even more budget-friendly to utilise a uniform marketing strategy throughout the funnel, this does not yield the best results, and can result in less andContinue reading “Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!”

5 ways to slash your event marketing expenses via social media!

That social media is critical for event marketing hardly bears repeating any more. In fact, when we saw that nearly 60% of event organisers already use social media to promote their events (http://goo.gl/NsaoRK), the only question was, what’s the other 40% thinking!? Social media is still a low-cost, high ROI option, but it’s no longerContinue reading “5 ways to slash your event marketing expenses via social media!”