From creating a roadmap to the grand finale – the long haul journey of a corporate event is overwhelming (often grueling)! The drum starts rolling right from the beginning when the event planners surmise a realistic (sometimes unrealistic) timeline and a bevy of other event professionals huddle up to make the event a success. AsContinue reading “10 GOT GIFs that Sum up the Journey of a Corporate Event”
Tag Archives: Event Managers
Why sponsors love event apps!
Just like an event cannot happen without an event organizer, similarly, it cannot take shape without the event sponsors. The main thing a sponsor looks for when being part of an event is a return on their investment. Introducing mobile event apps can be a good leverage to induce more and more sponsors toContinue reading “Why sponsors love event apps!”
5 Critical Strategies to Promote your Event App, Way Before Your Event!
Promoting an event app early has a number of benefits, not the least of which are better audience engagement before, during and after the event, as well as better visibility for sponsors and exhibitors. Here are some tips on how event organisers can properly promote the app at the critical pre-event stage and lead toContinue reading “5 Critical Strategies to Promote your Event App, Way Before Your Event!”
5 Reasons why your next exhibition booth needs a lead retrieval app
Exhibitors who frequent trade shows know how time-consuming and inconvenient it is to input contact information into CRM software by hand. Alternatively, asking visitors to drop their business cards simply means postponing the work for later. A mobile app for lead retrieval or badge scanning can deal with these, as well as quite a few otherContinue reading “5 Reasons why your next exhibition booth needs a lead retrieval app”
How to Use Curated and Fan Content to Market your Event!
Why curate content for marketing your event when you can produce great content of your own? Here are 3 key reasons why curated and fan content is crucial. Builds authority – By curating and presenting high quality content, event marketers can build up a level of trust among their audience, especially with regard to theContinue reading “How to Use Curated and Fan Content to Market your Event!”
The Zero Budget Event Marketing Plan
“The best things in life are free”, sang Janet Jackson, and don’t you wish it were true? However, shrinking budgets are a reality in the event industry, and every dollar has to be stretched as far as it will go. Luckily, there are plenty of tools out there to help #eventprofs promote their events whichContinue reading “The Zero Budget Event Marketing Plan”
5 ways to slash your event marketing expenses via social media!
That social media is critical for event marketing hardly bears repeating any more. In fact, when we saw that nearly 60% of event organisers already use social media to promote their events (http://goo.gl/NsaoRK), the only question was, what’s the other 40% thinking!? Social media is still a low-cost, high ROI option, but it’s no longerContinue reading “5 ways to slash your event marketing expenses via social media!”
3 Simple “What’s” to Get Your Event Marketing Budget Right!
Managing event marketing budgets can be difficult, if only because of the number of variables at play. Getting the figures right is time-consuming, but can be made easier by addressing said variables through a set of simple questions. Here they are. What’s the Occasion? – Client-faced events cost more. No surprises there. However, not allContinue reading “3 Simple “What’s” to Get Your Event Marketing Budget Right!”