High-expense of B2B events makes it difficult for marketers to justify them to higher-ups. Data offered by event apps can support this cause. Marketers mainly need to focus on 3 types of data which are as follows: 1: Behavioral Data…Read more
Just like an event cannot happen without an event organizer, similarly, it cannot take shape without the event sponsors. The main thing a sponsor looks for when being part of an event is a return on their investment. Introducing…Read more
Promoting an event app early has a number of benefits, not the least of which are better audience engagement before, during and after the event, as well as better visibility for sponsors and exhibitors. Here are some tips on how…Read more
Why curate content for marketing your event when you can produce great content of your own? Here are 3 key reasons why curated and fan content is crucial. Builds authority – By curating and presenting high quality content, event marketers…Read more
Given that one in every three professional on earth is on LinkedIn, the platform is great for promoting B2B events. While paid media is slightly more expensive than marketing via some other social platforms like Facebook and Twitter, with 25…Read more
In our previous two posts, we discussed the various marketing strategies to pull your prospects into the marketing funnel and lead them further through it. In this, the third and final entry in the series, we will look at some…Read more
In our previous post, we discussed how event marketers can attract attention of prospects and lead them to the first stage of the funnel. In this, we will talk about various marketing strategies to lead them further through the funnel.…Read more
“The best things in life are free”, sang Janet Jackson, and don’t you wish it were true? However, shrinking budgets are a reality in the event industry, and every dollar has to be stretched as far as it will go.…Read more
