Integrating An Automated Event Organizer App & A Chatbot to Serve the Role of A Dual Dozer

Holding successful events is not a child’s play. Numerous steps are involved with events. Each step demands your 100% attention. It is not easy to micro-manage everything. Hence, if you wish for an automated event organizer app, we cannot blame you. Thanks to multi-purpose event organizer apps like event2Mobile or event2mobile, you can automate mostContinue reading “Integrating An Automated Event Organizer App & A Chatbot to Serve the Role of A Dual Dozer”

Why sponsors love event apps!

  Just like an event cannot happen without an event organizer, similarly, it cannot take shape without the event sponsors. The main thing a sponsor looks for when being part of an event is a return on their investment. Introducing mobile event apps can be a good leverage to induce more and more sponsors toContinue reading “Why sponsors love event apps!”

5 Reasons why your next exhibition booth needs a lead retrieval app

Exhibitors who frequent trade shows know how time-consuming and inconvenient it is to input contact information into CRM software by hand. Alternatively, asking visitors to drop their business cards simply means postponing the work for later. A mobile app for lead retrieval or badge scanning can deal with these, as well as quite a few otherContinue reading “5 Reasons why your next exhibition booth needs a lead retrieval app”

How to Use Curated and Fan Content to Market your Event!

Why curate content for marketing your event when you can produce great content of your own? Here are 3 key reasons why curated and fan content is crucial. Builds authority – By curating and presenting high quality content, event marketers can build up a level of trust among their audience, especially with regard to theContinue reading “How to Use Curated and Fan Content to Market your Event!”

Your LinkedIn Event Marketing Guide!

Given that one in every three professional on earth is on LinkedIn, the platform is great for promoting B2B events. While paid media is slightly more expensive than marketing via some other social platforms like Facebook and Twitter, with 25 million LinkedIn profiles viewed every day, the reach is well worth it in terms ofContinue reading “Your LinkedIn Event Marketing Guide!”

Event Marketing Hacks to Turn Leads into Customers!

In our previous two posts, we discussed the various marketing strategies to pull your prospects into the marketing funnel and lead them further through it. In this, the third and final entry in the series, we will look at some marketing tactics that can help convert leads to attendees, by taking them through the finalContinue reading “Event Marketing Hacks to Turn Leads into Customers!”

Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!

Converting a prospect to an attendee requires a number of carefully planned strategies, depending on the stage of the marketing funnel the prospect is in. While it is convenient, and even more budget-friendly to utilise a uniform marketing strategy throughout the funnel, this does not yield the best results, and can result in less andContinue reading “Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!”

The Zero Budget Event Marketing Plan

“The best things in life are free”, sang Janet Jackson, and don’t you wish it were true? However,  shrinking budgets are a reality in the event industry, and every dollar has to be stretched as far as it will go. Luckily, there are plenty of tools out there to help #eventprofs promote their events whichContinue reading “The Zero Budget Event Marketing Plan”

5 ways to slash your event marketing expenses via social media!

That social media is critical for event marketing hardly bears repeating any more. In fact, when we saw that nearly 60% of event organisers already use social media to promote their events (, the only question was, what’s the other 40% thinking!? Social media is still a low-cost, high ROI option, but it’s no longerContinue reading “5 ways to slash your event marketing expenses via social media!”

3 Simple “What’s” to Get Your Event Marketing Budget Right!

Managing event marketing budgets can be difficult, if only because of the number of variables at play. Getting the figures right is time-consuming, but can be made easier by addressing said variables through a set of simple questions. Here they are. What’s the Occasion? – Client-faced events cost more. No surprises there. However, not allContinue reading “3 Simple “What’s” to Get Your Event Marketing Budget Right!”