We pack our smartphones, laptops and iPads even before we pack our toothbrushes. We get
most of our news online. We see our friends mostly on social media. And you can bet your
event attendees do exactly the same! Fact is, your event needs to establish its digital footprint
long before the first registration, and continue to cover all digital touchpoints during and after the
event.
Sending out the occasional newsletter and updating your Facebook page with the same pictures
that go up on your website does not cut it. Even a basic event app is old hat. To wow your
attendees, you need to go further.
An event app with iBeacons integration, for example, lets you track hyperlocal attendee
behavior and generate in-depth analytics. It even lets your target visitors with custom updates
and messages. iBeacons are already used at events like SXSW, Bonnaroo Festival, and the
Tribeca Film Festival, allowing organisers to track detailed event metrics that would help them
fine-tune the event experience and provide greater value.
As you can imagine, we work with event managers almost constantly, and “engagement” seems
to be one of their biggest headaches. By digitally gamifying engagement activities, we have
seen audience engagement shoot up, so much so that we made a dedicated gamification
module for event2mobile. To take engagement even further, you can also add a public photo
wall – a large digital monitor where attendees can upload their event images via the event app.
After all, there’s nothing that promotes engagement as much as seeing other people have fun!
Beyond the fun and games – lead capture is another activity that can be digitised to make it
much more efficient, quick and less bothersome for attendees. A QR code-based lead
generation system helps both attendees and event managers smoothly exchange information
and receive sales brochures and PDFs.
From also-digital, we are going to a world where it’s digital-first, and attendees expect more.
More convenience, more customization, and just plain more fun. To discuss how you can
digitize and mobilize your event and wow attendees, click here, and let’s chat.
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