Exhibitors who frequent trade shows know how time-consuming and inconvenient it is to input contact information into CRM software by hand. Alternatively, asking visitors to drop their business cards simply means postponing the work for later. A mobile app for lead retrieval or badge scanning can deal with these, as well as quite a few otherContinue reading “5 Reasons why your next exhibition booth needs a lead retrieval app”
Category Archives: event2mobile
How to Use Curated and Fan Content to Market your Event!
Why curate content for marketing your event when you can produce great content of your own? Here are 3 key reasons why curated and fan content is crucial. Builds authority – By curating and presenting high quality content, event marketers can build up a level of trust among their audience, especially with regard to theContinue reading “How to Use Curated and Fan Content to Market your Event!”
Event Marketing Hacks to Turn Leads into Customers!
In our previous two posts, we discussed the various marketing strategies to pull your prospects into the marketing funnel and lead them further through it. In this, the third and final entry in the series, we will look at some marketing tactics that can help convert leads to attendees, by taking them through the finalContinue reading “Event Marketing Hacks to Turn Leads into Customers!”
Marketing Hacks to Make your Prospect Consider Your Event!
In our previous post, we discussed how event marketers can attract attention of prospects and lead them to the first stage of the funnel. In this, we will talk about various marketing strategies to lead them further through the funnel. Stage 2 – Consideration This is when you have successfully engaged your prospects, and theyContinue reading “Marketing Hacks to Make your Prospect Consider Your Event!”
Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!
Converting a prospect to an attendee requires a number of carefully planned strategies, depending on the stage of the marketing funnel the prospect is in. While it is convenient, and even more budget-friendly to utilise a uniform marketing strategy throughout the funnel, this does not yield the best results, and can result in less andContinue reading “Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!”
Trends that will influence event marketing budget in 2016
It’s a new year, and you know what that means! New ideas, new strategies and new trends that will decide how event marketing will evolve over the next 12 months. So let’s take a look at our crystal ball, and try to figure out the trends that will have the biggest impact on your eventContinue reading “Trends that will influence event marketing budget in 2016”
The Zero Budget Event Marketing Plan
“The best things in life are free”, sang Janet Jackson, and don’t you wish it were true? However, shrinking budgets are a reality in the event industry, and every dollar has to be stretched as far as it will go. Luckily, there are plenty of tools out there to help #eventprofs promote their events whichContinue reading “The Zero Budget Event Marketing Plan”
3 Simple “What’s” to Get Your Event Marketing Budget Right!
Managing event marketing budgets can be difficult, if only because of the number of variables at play. Getting the figures right is time-consuming, but can be made easier by addressing said variables through a set of simple questions. Here they are. What’s the Occasion? – Client-faced events cost more. No surprises there. However, not allContinue reading “3 Simple “What’s” to Get Your Event Marketing Budget Right!”
Reduce FOMO in your next Town Hall Meet using #EventTech
“Town hall meeting is an American term given to an informal public meeting, function, or event derived from the traditional town meetings of New England.” Source : Wikipedia Town Hall meetings are good for employee morale and reduce the FOMO (Fear of Missing Out) effect. Most of the time, employees are not involved in theContinue reading “Reduce FOMO in your next Town Hall Meet using #EventTech”
Two events, Two continents – One Love for Event Technology
This festive season started on an exciting note for us. A session on 10th November, at New York’s Meetings Technology Expo allowed us to put across our views about many different facets of an event app. Siddharth “Sid” Jhunjhunwala provided with a detailed overview about event apps from the viewpoint of an admin. In theContinue reading “Two events, Two continents – One Love for Event Technology”
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