REQUIREMENT
An engagement-boosting solution for a company retreat
SOLUTION
event2mobile Event Gamification and AR
RESULTS
~3,000 App Downloads
800+ Active Players
An Event in Sunny Spain
The client needed an event engagement solution for one of their biggest event extravaganzas. After all, the event was being held amidst the sun, sand and surf of Ibiza, one of the best holiday destinations in the world, so the fun factor had to be off the charts!
A Mega Scavenger Hunt
The 4-day event had more than three thousand people attending, so Web Spiders planned a giant scavenger hunt, built right into the official event app. Users would have to find and scan QR codes throughout the event venue to earn points, which would then dictate their position on their leaderboard.
Engagement Extravaganza
The AR game was a resounding success, with more than 800 players, and over 600 active players during a single session. The engagement was through the roof, with more than 200 social media posts on the social wall of the app itself. Having an event in sunny Spain is cause for celebration enough, but the gamification exercise certainly added a whole new layer of engagement and enthusiasm among the attendees.
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