Exhibitors who frequent trade shows know how time-consuming and inconvenient it is to input contact information into CRM software by hand. Alternatively, asking visitors to drop their business cards simply means postponing the work for later. A mobile app for lead retrieval or badge scanning can deal with these, as well as quite a few otherContinue reading “5 Reasons why your next exhibition booth needs a lead retrieval app”
Author Archives: Team e2m.live
How to Use Curated and Fan Content to Market your Event!
Why curate content for marketing your event when you can produce great content of your own? Here are 3 key reasons why curated and fan content is crucial. Builds authority – By curating and presenting high quality content, event marketers can build up a level of trust among their audience, especially with regard to theContinue reading “How to Use Curated and Fan Content to Market your Event!”
Your LinkedIn Event Marketing Guide!
Given that one in every three professional on earth is on LinkedIn, the platform is great for promoting B2B events. While paid media is slightly more expensive than marketing via some other social platforms like Facebook and Twitter, with 25 million LinkedIn profiles viewed every day, the reach is well worth it in terms ofContinue reading “Your LinkedIn Event Marketing Guide!”
Event Marketing Hacks to Turn Leads into Customers!
In our previous two posts, we discussed the various marketing strategies to pull your prospects into the marketing funnel and lead them further through it. In this, the third and final entry in the series, we will look at some marketing tactics that can help convert leads to attendees, by taking them through the finalContinue reading “Event Marketing Hacks to Turn Leads into Customers!”
Marketing Hacks to Make your Prospect Consider Your Event!
In our previous post, we discussed how event marketers can attract attention of prospects and lead them to the first stage of the funnel. In this, we will talk about various marketing strategies to lead them further through the funnel. Stage 2 – Consideration This is when you have successfully engaged your prospects, and theyContinue reading “Marketing Hacks to Make your Prospect Consider Your Event!”
Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!
Converting a prospect to an attendee requires a number of carefully planned strategies, depending on the stage of the marketing funnel the prospect is in. While it is convenient, and even more budget-friendly to utilise a uniform marketing strategy throughout the funnel, this does not yield the best results, and can result in less andContinue reading “Event Marketing Hacks to Create Buyer Awareness – Social and Beyond!”
Trends that will influence event marketing budget in 2016
It’s a new year, and you know what that means! New ideas, new strategies and new trends that will decide how event marketing will evolve over the next 12 months. So let’s take a look at our crystal ball, and try to figure out the trends that will have the biggest impact on your eventContinue reading “Trends that will influence event marketing budget in 2016”
The Zero Budget Event Marketing Plan
“The best things in life are free”, sang Janet Jackson, and don’t you wish it were true? However, shrinking budgets are a reality in the event industry, and every dollar has to be stretched as far as it will go. Luckily, there are plenty of tools out there to help #eventprofs promote their events whichContinue reading “The Zero Budget Event Marketing Plan”
5 ways to slash your event marketing expenses via social media!
That social media is critical for event marketing hardly bears repeating any more. In fact, when we saw that nearly 60% of event organisers already use social media to promote their events (http://goo.gl/NsaoRK), the only question was, what’s the other 40% thinking!? Social media is still a low-cost, high ROI option, but it’s no longerContinue reading “5 ways to slash your event marketing expenses via social media!”
3 Simple “What’s” to Get Your Event Marketing Budget Right!
Managing event marketing budgets can be difficult, if only because of the number of variables at play. Getting the figures right is time-consuming, but can be made easier by addressing said variables through a set of simple questions. Here they are. What’s the Occasion? – Client-faced events cost more. No surprises there. However, not allContinue reading “3 Simple “What’s” to Get Your Event Marketing Budget Right!”
e2m.live blog 