If you don’t have an idea of what event participants think about your events, there is no meaning in putting all the hard work behind organizing and promoting them.
Effective event tech tools like event poll apps can help you run polls and surveys. You can gather in-event real-time feedback, without being annoying. In fact, you can make event polls exciting.
You take your first step by framing interesting, close-ended and to-the-point questions for event polls. In order to get a piece of minds of event participants, you can apply the following 7 tips:
1: Write close-ended questions: Free-response or open-ended questions are ideal for debates. Open-ended questions can also be asked as statements.
Usually, event participants don’t have much time to respond to the questions that need explanations.
Event organizers cannot expect event participants to invest time for giving long and detailed answers.
Thus, it is better to ask closed-ended questions that can be answered with a ‘yes’ or ‘no’.
2: Don’t frame opinionated questions: Questions should help event participants reach some conclusion, which they have drawn themselves without any outside influence.
If you ask event participants, “Don’t you think that our volunteers are awesome?”, what do you expect from them? Certainly not a brutally neutral answer!
It will be nice if you ask the same question in a more objective tone like, “How helpful or unhelpful do you find our volunteers?”
3: Don’t keep biased answer options: Bunches of positive responses can be self-congratulatory at the most. They don’t give accurate data which is so important to reduce loopholes and organize perfect events and conferences. Let’s have a look at the following examples:
Ques- Share your views about our event volunteers.
Ans: a) Extremely helpful b) Very helpful c) Helpful
Ques- Share your views about our event volunteers.
Ans: a) Helpful b) Unhelpful c) Cannot say d) Very unhelpful
4: Arouse interest in respondents: There are a few universal objectives of all types of events and conferences. To raise attendee engagement is 1 such objective.
Event polls and surveys are tools to raise engagement among attendees. Hence, you cannot risk to enlist cliched survey questions.
Ask different types of questions, add variety to the way of asking questions and space out similar sounding questions.
5: Ask to-the-point questions: Keep your questions to the point. Roundabout questions can confuse event participants. They may leave your event survey or even worse, they may resort to straightlining.
Straightlining is a situation where survey respondents give similar answers to a battery of questions. They don’t give much thought to their replies.
Such responses reduce the quality of data. Don’t let your hard work go waste like this.
6: Create question options: When you decide on survey questions, keep a few things in mind.
- The respondents might not know the answers of all questions.
- The respondents might not feel comfortable to answer all questions.
Hence, it is a smart idea to keep a variety of question options in your reserve.
7: Evaluate survey questions: Wrong survey questions can lead to corrupt inferences. If you apply wrong data to your future events, the results can be disastrous.
To avoid such situations, share the draft of your survey questionnaire with your colleagues, seniors, and friends in advance. Fresh pairs of eyes can detect mistakes easily.
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