Feedback!
Be it employee feedback or customer feedback or feedback of event participants, some people hate to collect them. Are these people apprehensive of criticisms and reluctant to take corrective measures?
Not always. Sometimes people hate to collect feedback because be it employees or customers or event participants, there is a propensity to give feedback for wrong reasons.
There is no reason to hold expensive B2B events for collecting wrong feedback that is mostly useless and contribute nothing to business development.
Collection and storage of feedback is not a daunting task anymore. The priority is to focus on the right feedback. Before we discuss it, let us take a quick tour of the latest event tech tools that can simplify the process of feedback collection.
Audience Response System
Events or conferences can leverage the Audience Response System (ARS) to enhance engagement, facilitate networking and get real-time feedback.
Take a look at the following ways an event poll app can inspire event participants to give feedback:
With the help of polls/ Question-Answers
With the help of surveys
Recently, we at e2m.live conducted Polls-Enterprise Scalability Test which produced wonderful results.
300,000+ votes in 57 seconds
The system did not break
Response time was 134 ms only
To know more, read How to Better Listen to your Audience for Improving your Events in 2019 and Beyond
There are high-performing event tech tools to gather feedback from the audience.
Businesses need to find out types of feedback that can fuel constructive actions as we have enlisted below:
1: Specific Feedback Leave No Doubt: We don’t need round-about or ambiguous feedback. Better to ask simple and closed-ended questions.
Read 7 Tips to write Effective Event Poll Questions
Other than literary events or social or environmental awareness campaigns, there is no point asking open-ended questions to event participants.
Constructive Actions: Specific feedback can prompt businesses to update their products or services and can also help them improve their sales and promotional activities.
2: On-time Feedback or No Feedback: There are 3 critical stages of event feedback- pre-event, in-event and post-event feedback.
Businesses should decide the time to collect feedback based on their goals.
For example, event planners should collect pre-event feedback to help organizers hold events that target groups of participants can never resist to join.
Similarly, event organizers can opt for in-event feedback to rate events.
Constructive Actions: On-time feedback can help businesses boost the satisfaction level of event participants and get positive reviews. Businesses should know why and when to collect feedback.
3: Candid Feedback is Productive: Biased questions can lead to wrong data. Similarly, biased answer options can also generate false data.
Candid feedback is the most productive one. Sometimes, candid feedback can make people uncomfortable. However, there is no use to turn a blind eye on grey spots.
Constructive Actions: Candid feedback can help businesses come out of inertia, introspect and take constructive measures to repair loopholes and excel clients’ expectations.
4: Feedback Must be Goal-oriented: Event planning or event organizing companies need to collect feedback on event staff, event volunteers, event seating arrangements, cooling/ heating systems, event menus, overall hygiene, sessions, speakers, exhibitor/ vendor stalls and event tech tools like venue locators and gamification and AR.
Similarly, businesses can seek goal-oriented feedback from in-house conferences or conventions and also from training sessions.
Constructive Actions: Goal-oriented feedback is the easiest to be implemented. They are like fast food- need a minimum preparation time and can be used almost immediately.
5: Feedback should be Future-oriented: One simple step to get over from the hangover of negative feedback is to focus on the fact that what has happened, has happened.
Past is past. Rather, focus on how feedback can help organize events more successfully in the future.
Lessons learned can be implemented in the days to come. We do not have time-machines to revisit the past and rectify mistakes.
Constructive Actions: Insights gained from feedback can help set valuable guidelines. Businesses can implement them for their own use or can use them to offer consultation services.
Event tech tools are helping businesses to collect valuable feedback from attendees. Millions of happy customers are using app suites like e2m.live to grow their businesses.
Read Case Study- A Financial Institution from Switzerland
Read Case Study- One of the World’s Foremost Hotel Chains
Read Case Study- A Globally Renowned Event Organizer
Write to us and discuss business requirements with our proficient representatives. Let us take steps to make the most of B2B events and earn maximum ROI.
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